Okay, so maybe it’s not THE most important page, but it’s pretty darn close. The Info Page option, available in the Shozam Express Edition and higher, is displayed when a viewer clicks “Info” (or other label if you change it) in the upper right-hand corner of your gallery. Whether your Shozam gallery is personal or for your business, if you aren’t using the Shozam Info Page option you’re missing a great opportunity to tell your story, showcase yourself, and promote your business and your brand.

People interact and do business with people. An Info Page, also commonly called About Us, helps to make that personal connection with the visitor: it is unique to you and what you want to communicate.

To give you an idea of some of the things you can do with an Info Page, here’s an example created by fictional Wildscape Photography. Note the use of video to give the page some “oomph,” and more practical uses including a brief background of the photographer’s passion, his business focus and an interactive studio location map.

Ready to do your own Info Page? Not sure how to set it up or what to say? The Shozam Guru is here to help.

The next several posts will cover:
• Uses for the Info Page: the obvious and not so obvious
• How to create an Info Page with Shozam: step-by-step guidance
• What to include in your Info Page and how to set the right tone
• How an Info Page can help with search engine optimization (how your site is indexed so visitors can find you)
• How to add HTML to your Info Page: a powerful topic worthy of several posts in itself

If you’re already using the Info Page, post a link to your page in your blog reply. Until next time.

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