There are a few things to keep in mind when crafting your Info Page. Whether you use Shozam for personal or business use, you want to convey credibility, warmth and personality. You want people to be comfortable interacting with your website and with you. Keep the page content short, snappy, conversational and relevant to your visitor. Think “captivate,” not “comatose.” Here are some pointers on how to write an About Us or About Me page:
- Be personable. Write in the first person (use “I” language), and be conversational.
- Keep it short. No need for a long, drawn out history that rivals War and Peace. If you have a business website, you just want to let your customers know you’ve been around for awhile; that you’re not a flash in the pan. Tell them how long you’ve been in business or serving your industry.
- Include a brief summary of who you are and what you do. If you provide products and/or services, talk about them here.
- Differentiate yourself. Tell your visitors why you are different and why they should interact with your website or do business with you.
- Provide credibility indicators. Talk about your expertise. List any awards, certifications, community involvement, etc.
- Present your philosophy. Talk about how you approach your interaction with others or how you satisfy your customers' needs.
- Think locally. If you are located in a particular area, consider mentioning a town or city, even a zip code. This can also help your organic search results for searches made in your local area.
- Provide your contact information. This can help you get listed faster on Yahoo. If you’re providing an email address, you’ll want to encode it so that it won’t be harvested for spamming purposes. This is the topic of an upcoming post.
Take a look at our Info Page example, Wildscape Photography, that hits all the bases.
Get going with that prose, because next we’re going to focus on some really exciting options for customizing your Info Page.
