Use relevant language - Think about the words that a user might search for to find a piece
of your content. Users who know a lot about the topic might use different keywords in their
search queries than someone who is new to the topic. For example, a long-time baseball fan
might search for [nlcs], an acronym for the National League Championship Series, while a
new fan might use a more general query like [baseball playoffs]. Anticipating these
differences in search behavior and accounting for them while writing your content (using a
good mix of keyword phrases) could produce positive results. Google AdWords provides a
handy Keyword Tool that helps you discover new keyword variations and see the
approximate search volume for each keyword. Also, Google Webmaster Tools provides you
with the top search queries your site a
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